Guinness is considered a traditionalist brand, but in reality they have always been looking forward (as illustrated by signing a 9000 year lease back in 1759).
This time they're looking really far forward.
GUINNESS
Codes allow entry into a microsite counting down to the announcement of a Vantablack can of Guinness – a world first – and an opportunity to win one
BLACKLIGHT CODES
Vantablack is a coating of carbon nanotubes originally designed for use in space travel and optics. It absorbs light almost completely and is independently verified as the darkest man-made substance.
It is so dark that the human eye perceives objects coated in it to be two-dimensional.
VANTABLACK
Guinness will partner with three notable sci-fi writers (i.e. Terry Pratchett) to write short fiction pieces, their vision of what happens in The Future.
